How We Provide Unbeatable Prices

For 20 years, Carats has sold their diamonds direct to thousands of people all over the world. We save a lot of money by buying our diamonds "direct from the mines," and we pass along that savings to our customers. So as our customer, you don't just get "wholesale" pricing. In fact, you get better prices than many wholesalers get. Historically, Carats has sold to jewelry wholesalers and retailers. Now we're selling our products directly to you.

Our Low-Price Guarantee

Everyone wants to find the best possible price. With Carats' Low-Price Guarantee, you can shop with confidence.

So if you see a price of a diamond with the same certified qualities from a competitor that impresses you, just bring it to us. If we don't already have the lowest price, we'll beat their price by at least 1%. All we ask is that you take the time to call us at 1-888-9-CARATS (22-7287) and talk to one of our diamond consultants, because if you buy a diamond somewhere else, you will pay at least 1% too much.

For full details on our Low-Price Guarantee, call 1-888-9-CARATS (22-7287).

Current Diamond Value Comparisons

The price ticker featured on our home page is real-time and is updated on a weekly basis. It shows you up to date prices on popular stock that is currently available. You can easily compare the prices of our diamonds vs. those of our direct competition and see how much you save with us.

The Carats Difference

When you buy jewelry through a retail store you are buying within a system that involves half a dozen or more middle men (see below). Every time the diamond passes hands, the seller makes a big profit. Even if you buy from a wholesaler, there are often still 2-3 other middle men that have already marked up the price that you get. Since we buy our diamonds directly from the mines, you eliminate all that mark-up.

Status Quo

1. Diamond Mines/Cutters
2. Brokers
3. Dealers
4. Wholesalers
5. Retailers
6. You

Carats System

1. Diamond Mines/Cutters
2. Carats
3. You

Our Relationship with Argyle & Other Mines

The main mine we deal with is the famous Argyle Mine owned by Rio Tinto. We've developed our relationship with them over the last 20 years. As a result, we were selected as one of 16 distributers in the world (only 2 of which are in North America) to become an "Argyle Pink Diamond Authorized Partner." This is a strong statement of credibility, which we can leverage with other mines to get the best deals.

Low Inventory = Better Value

If you've been following the industry in the news, you know that diamond prices are currently dropping on a daily basis. The price of diamonds now is significantly less than it was a year ago, even several months ago. Companies that buy in large quantities and maintain large-scale inventories have to sell their diamonds based on what they bought them for, regardless of current prices, in order to make a profit.

At Carats, we believe that customers shouldn't have to pay any more than what is reflected by current world prices. We keep only a small inventory and we buy and sell our diamonds on a day to day basis. This allows us to pass along the great value that we receive each day as prices drop. And with a low inventory, our overhead costs are also low.

To get a quote about a specific diamond, please contact one of our expert diamond and jewelry consultants at 1-888-9-CARATS (1-888-922-7287).

Online Company vs. Bricks-and-Mortar

In addition to our operating practices, the fact that we conduct our business almost entirely online keeps our overhead costs low as compared to diamond and jewelry retailers. Most retailers pay exorbitant costs to maintain their retail locations, including rent for high traffic business units, retail staff wages, extensive inventories, etc.

To get a quote about a specific diamond, please call us at 1-888-9-CARATS (1-888-922-7287).